Brand: Samsung Sector: Electronics / Home Appliances Context: A festive campaign highlighting Samsung’s energy-efficient air conditioners Objectives: Promote eco-friendly technology during the Diwali buying season Execution: -Festive OOH & TV…
Brand: Flipkart Sector: E-commerce Context: Flipkart promoted festive upgrades through humor-driven storytelling before its annual sale Objective: Drive anticipation and engagement before Big Billion Days 2025 Execution: Celebrity-driven films Lifestyle…
Brand: Dabur Sector: FMCG / Oral Care Context:Dabur used geopolitical tensions to promote its “Indian-made” toothpaste via a bold print campaign Objectives:Leverage national sentiment to gain earned media and brand…
Brand: Max Fashion Sector: Fashion / Retail Context: Max Fashion questioned the concept of “newness” in style with Kalki Koechlin as the ambassador Objective: Reposition Max as progressive and style-forward…
Brand: Sunsilk Sector: Haircare / FMCG Context: Sunsilk partnered with the Mohan Sisters to host a dance-led campaign, linking beauty with cultural expression Objectives: Drive youth relevance and emotional connect…
Brand: Kenstar Sector: Appliances Context: Kenstar promoted its water heaters using a relatable consumer insight — “half bath vs. full bath.” Objectives:Reposition Kenstar as a comfort-driven brand and increase awareness…
Brand: Dulux Sector: Paints / Home Décor Background:Celebrating five years of “Dulux Assurance,” this witty film by Lowe Lintas and Prasoon Pandey reaffirmed brand reliability. Objective:Refresh brand trust and drive…
Brand: Yakult Sector: FMCG / Health Drink Context:Yakult continued its education-led marketing with a celebrity campaign emphasizing daily gut health Objective:Boost awareness and habitual consumption by presenting Yakult as a…
Brand: Bold Care Sector: Men’s Health / Personal Care Context:Bold Care’s annual #Sextember initiative returned in 2025 with an expanded focus on humor, social engagement, and the normalization of men’s…
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