Brand: Max Fashion
Sector: Fashion / Retail
Context:
Max Fashion questioned the concept of “newness” in style with Kalki Koechlin as the ambassador
Objective:
Reposition Max as progressive and style-forward during pre-festive retail period
Execution:
Cinematic TVC + digital films In-store visual merchandising aligned to theme
What Worked:
-Elegant brand tone
-Strong alignment between offline & digital
Weaknesses:
Lacked shoppable creatives
Takeaway:
Merge brand storytelling with seamless purchase paths for better ROI