Brand: Flipkart
Sector: E-commerce
Context:
Flipkart promoted festive upgrades through humor-driven storytelling before its annual sale
Objective:
Drive anticipation and engagement before Big Billion Days 2025
Execution:
Celebrity-driven films Lifestyle humor theme (“Bachelor Upgrade”) Influencer content + countdown promos
What Worked:
-Effective humor & relatability
-Strong timing before sales event
Weaknesses:
Price-led messaging overshadowed long-term brand equity
Takeaway:
Sales campaigns work best when humor meets clear value differentiation