Brand: Bold Care
Sector: Men’s Health / Personal Care
Context:
Bold Care’s annual #Sextember initiative returned in 2025 with an expanded focus on humor, social engagement, and the normalization of men’s wellness.
Objective:
Break taboos around men’s health and drive brand engagement through culturally relevant, shareable content.
Execution:
-Comedy event “Sex Jokes Show” with stand-up artist Samay Raina
-Pharmacy Rave guerilla stunt in retail locations
-Man’s Best Friend YouTube miniseries
-Comic-strip social content debunking myths
What Worked:
-Humor made taboo topics approachable
-Diverse format (live + digital + influencer) increased shareability
-Built strong social buzz under a consistent monthly theme
Weaknesses:
-Limited medical authority integration
-Risk of tone misinterpretation
Key Takeaway:
Humor-led awareness campaigns succeed when they balance relatability with credible, educational support
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