Brand: Samsung
Sector: Electronics / Home Appliances
Context:
A festive campaign highlighting Samsung’s energy-efficient air conditioners
Objectives:
Promote eco-friendly technology during the Diwali buying season
Execution:
-Festive OOH & TV
-Cashback + warranty offers
-“5-5-50” promotional hook
What Worked:
-Clear festive relevance
-Strong retail tie-ins
Weaknesses:
Lack of educational storytelling around AI benefits
Takeaway:
Festive promos should merge offers with tech education to drive premium conversions