Brand: Dabur
Sector: FMCG / Oral Care
Context:
Dabur used geopolitical tensions to promote its “Indian-made” toothpaste via a bold print campaign
Objectives:
Leverage national sentiment to gain earned media and brand preference
Execution:
Newspaper front-page creative
QR-based digital redirection
PR amplification
What Worked:
-Strong contextual timing
-Massive organic PR reach
Weaknesses:
Potential backlash/polarisation risk
Takeaway:
Moment marketing yields attention but requires risk calibration