Brand: Kenstar
Sector: Appliances
Context:
Kenstar promoted its water heaters using a relatable consumer insight — “half bath vs. full bath.”
Objectives:
Reposition Kenstar as a comfort-driven brand and increase awareness in Tier 2/3 markets
Execution:
-Product demo
-TVC Digital amplification
-Retail POS branding
What Worked:
-Simple insight-based storytelling
-Product utility front and center
Weaknesses:
Weak service differentiation messaging
Takeaway:
Highlight consumer pain points through storytelling, not specs.