Brand: Dulux
Sector: Paints / Home Décor
Background:
Celebrating five years of “Dulux Assurance,” this witty film by Lowe Lintas and Prasoon Pandey reaffirmed brand reliability.
Objective:
Refresh brand trust and drive painter & homeowner preference.
Execution:
-Film-based storytelling
-Humor-led creative tone
-PR leverage via Prasoon Pandey’s direction
What Worked:
-High creative pedigree & storytelling
-Dual audience targeting (homeowners + painters)
-Integrated trade PR
Weaknesses:
-Lacked DIY educational content
-Limited digital measurement
Takeaway:
Anniversary campaigns thrive when backed by strong creative and trade synergy